Digital Literacy Continued

This is a continuation of our previous post regarding information literacy. Websites and news organizations make money from advertising when we view their content. There are three important distinctions for you to know:

1. Native Advertising - advertising that tries to sell or promote a product disguised as a news story
2. Traditional Advertising - most common advertising that sells or promotes a product 
3. News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how

For this post take a look at the following two website banners and answer this question:

Which are these an example of: native advertising, traditional advertising or a news story and why? 

Credit: Stamford University Study: https://sheg.stanford.edu/upload/V3LessonPlans/Executive%20Summary%2011.21.16.pdf

Digital Literacy 101

There has been a lot of talk in the news lately about the abundance of fake news. Fake news is information deliberately posted to confuse people, drive traffic to websites and in many cases can have a significant impact. We know from class that anyone can create a website. It is now our job to become detectives of what is real vs. what is fake.

Websites and news organizations make money from advertising when we view their content. There are three important distinctions for you to know:

1. Native Advertising - advertising that tries to sell or promote a product in the guise of a news story
2. Traditional Advertising - most common advertising that sells or promotes a product 
3. News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how

For this post take a look at the following website banner and answer this question: 

Is this native advertising, traditional advertising or a news story and why? 

Credit: Stamford University Study: https://sheg.stanford.edu/upload/V3LessonPlans/Executive%20Summary%2011.21.16.pdf