- Native Advertising - advertising that tries to sell or promote a product disguised as a news story
- Traditional Advertising - most common advertising that sells or promotes a product
- News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following two website banners and answer this question:
Which are these an example of: native advertising, traditional advertising or a news story and why?
Which are these an example of: native advertising, traditional advertising or a news story and why?
Credit: Stamford University Study: https://sheg.stanford.edu/upload/V3LessonPlans/Executive%20Summary%2011.21.16.pdf
I think that the first advertisement can be classified as native advertising because it is an advertisement hidden behind
ReplyDeletea news story that promotes the growing and benefits of California Almonds compared to their cons and possibly eliminating them. It is clearly biased, especially when it indicates that almonds in California do not "deserve such a bad rap," according to the author.
The second image appears to be a news story since it is not aiming to promote a product or convince an audience to do or buy anything. Instead it is trying to inform an audience with facts and unbiased conclusions about why women do not work in the tech field, which simultaneously answers the questions of who, what, when, and how just like a news story does.
I believe the first advertisement is native advertising because it seems like a news story,but is really attempting to promote almond milk. The second is a news story because it is giving the reader real information, and not trying to promote anything, even though it is sponsored.
ReplyDeleteBoth advertisements seem to be News Stories, because they both have real context containing actual facts. They both talk about a certain subject that doesn't seem to be promoting any other product. They both seem to be talking about situations that they want the public to be aware about. That is why I feel that both these advertisements are News Stories.
ReplyDeleteI think that the first one is a native ad because it makes the story seem like it is news story, but it is also trying to promote California almonds and products that would come form those almonds. I also think that the second story is native because it says "sponsored content" which means that some school, company, etc. is paying for that ad to go up. Although it does have some facts in it, the goal of this ad is clearly to get more women interested in tech and the only goal of a news story should be to inform the public.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThe first advertisement would be native advertising because it is trying to promote the growth of almonds in California and it is shown in the form of a news story. The second advertisement would be considered a news story because it is promoting information that is not asking the consumer to buy or do anything (but just to read their story).
ReplyDeleteI believe that both examples are of news stories. Neither seem to be selling anything in particular. The first one looks to be promoting the growth of almonds in California, and the second, although it is sponsored seems to serve as a way to bring attention to the reasons women don't go into the tech field. Both articles seem to be supported by factual evidence.
ReplyDeletei believe that the first is native advertising because it is hiding as news story. the second is a news story because its talking about a topic but has a sponsored item.
ReplyDeleteThe first ad is native advertising. It is an article disguised as plants. At a first glance you would think it was trying to make you buy almonds. The second ad is a news story. It has statistics and real information.
ReplyDelete1. Native- it is disguised as something else
ReplyDelete2. News- it is sponsored and links you to information
The first advertisement is native, because it is promoting the continuation of growing almonds, but it is hiding the idea in a story.
ReplyDeleteThe second one is a news story, because it states who, what, and when it's telling the reader about.